ComparisonKiotVietandOdooin the Vietnamese market is like comparing a "flexible urban motorcycle" and a "modular specialized truck". Both lead in their respective segments but serve completely different purposes and audiences.
As you can see, it is best not to compare the two solutions, as they do not target the same customer segment.
Who is KIOT VIET?
KiotViet was established in 2014 and is a subsidiary of the software company Citigo. This startup provides a complete management software solution for businesses, including services such as POS (Point-Of-Sale), inventory management, CRM (Customer Relationship Management), and employee management for over 110,000 small and medium-sized enterprises in Vietnam.
Forbes also reported that KiotViet received 45 million USD in Series B funding from Jungle Ventures and KKR in 2021. KiotViet is KKR's sixth investment in Vietnam. The company, which manages a total capital of approximately 367 billion USD, has previously invested in EQuest, Vinhomes, and Masan Nutri-Science.
It can be said that KiotViet is the "king" in this area for Vietnamese shop owners. The software integrates with various shipping units (GHTK, GHN, Viettel Post...) and e-commerce platforms (Shopee, Lazada, TikTok Shop). The invoice templates and tax reports are all standardized according to Vietnamese practices.
The direction of KIOT VIET
On the TT&TT Magazine page number 9 in September 2021, KIOT VIET shared its software development orientation. From the very beginning, KiotViet's vision was to provide technology solutions for small and micro enterprises in Southeast Asia, so from the early days, the company focused on MSME businesses. However, to realize that vision step by step, KiotViet initially focused on retail businesses, followed by food and beverage service businesses.(Food and Beverage Service - F&B)and gradually expanded into various other industries.
Evaluating the advantages of KiotViet, first is the extremely simple product that anyone can use, even grocery store owners with little knowledge of technology can easily manage sales and synchronize inventory. Next is the sales policy with the "burning money to capture the market" strategy, which is also very beneficial for sales collaborators to develop the market. Not only KiotViet but also in the early stages, SaaS products in general, when covering and dominating the market, will almost not be profitable.
Especially, KIOT VIET has a high local integration with domestic payment partners and delivery services such as ViettelPost, VNPOST, GHTK, GHN, Viettel Post... e-commerce platforms like Tiktok, Shopee... and especially the electronic invoice eInvoice, in line with the policy direction of Vietnamese law.
Rental price of the product announced on the homepage
The difference of KIOT VIET in particular, and domestic products in general compared to Odoo
Although Odoo has partners in Vietnam, to fully 'Vietnamize' (such as the accounting account diagram according to Circular 200, connecting electronic invoices), businesses often have to spend extra money to purchase localization modules or hire a custom implementation unit.
Odoo is a modular system.You can start with POS, then add the Manufacturing module when opening a factory, add CRM when you need to take care of customers in depth, and add the Accounting module to manage centralized finances. This is the true ERP system, quite different from the KIOT VIET sales software.
Your business has specific processes (manufacturing, supply, projects), needs data transparency between departments, and has a budget to invest in an ERP system. The current licensing cost is calculated per user/month. However, the biggest risk lies inimplementation costs.If you choose the wrong implementation unit, the business could spend hundreds of millions of dong and the system still won't operate due to processes being too complex compared to the skill level of the staff.
Comparison table of KiotViet and Odoo
| Criteria | KiotViet | Odoo Enterprise |
| Nature | Sales management software (POS/Retail) | Enterprise resource planning system (ERP) |
| Target audience | Business households, retail shops, micro SMEs | Medium and large enterprises, supply chain, manufacturing |
| Customization capability | Almost none | Yes |
| Core features | POS, simple inventory, revenue, invoices | CRM, Accounting, Manufacturing (MRP), Human Resources, complex inventory |
| Localization | Automatic (Includes VN tax, connects to shipping units) | Additional modules needed (MISA, e-invoice VN, social insurance...) |
| Deployment | 15 - 30 minutes | 1 - 6 months |
| Estimated cost | ~200k - 500k VND / month | License + Implementation fee |
| Integration capability | Limited within the Citigo ecosystem | API |
Tóm lại, khi bạn cần quản lý ERP, có hệ thống vận hành, nhiều phòng ban thì hãy tìm giải pháp Odoo, còn ngược lại bạn chỉ là cửa hàng nhỏ, tạp hoá thì phù hợp với KIPTVIET.
**This article compiles information from various sources. If you have any comments or questions, please contact us.